A Call to Action
Shoppers and Trends
October 26, 2008
Meanwhile, consumers are increasingly looking to their local supermarket as an alternative to “eating-out”. Moreover, as they shop your store they are increasingly looking at price as the most important component of their value proposition. As you see, experience and respond to these consumer changes, do so with purpose and an action oriented approach that improves customer trust and loyalty long term. Your customer’s focus on price does not necessarily mean that they are eager to experience a loss in service, quality and improved health and wellness.
Independent retailers across the country continue to be resilient during this turbulent economy. I don’t think we can get to the future faster, but we should prepare now for that time when consumers will again demand more from those other value components – and not just price.