The Food Journal and Food, Nutrition & Science

An alliance between The Lempert Report and The Center for Food Integrity

Choosing Sustainable Products

Choosing Sustainable Products

Shoppers and Trends

March 30, 2008

Choosing Sustainable Products
Sustainability means “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” This issue has recently become a priority as we become more educated on the state of our environment and the urgency for preventative measures that will slow down the damage. As food retailers, you have an opportunity not only to take part in protecting the environment, but also to reach out to your customers through education and setting examples that will lead to helping the cause. 
In last month’s quick poll, we asked you which one of these you think is most helpful to shoppers when choosing sustainable products. Thirty-one percent of you picked “locally grown” as being most helpful while “detailed ‘green’ explanation on package” came in second at 16%. Five percent chose “recycled packaging”, while “green label”, “fair trade label”, “natural”, “air-shipped”, and “in-store seminar” all tied at four percent. Three percent chose “energy efficient”.