The Food Journal and Food, Nutrition & Science

An alliance between The Lempert Report and The Center for Food Integrity

NurturMe

NurturMe

Sustainability

October 30, 2011

NurturMe is the first and only certified organic, all natural and gluten free baby food made from nutrient-rich, quick-dried fruits and vegetables. Available in six flavors like plump peas and sweet bananas, NurturMe is available at many online retailers as well as select Whole Foods and Central Market stores. We talked to NurturMe owner and co-founder Caroline Freedman about how a sustainable approach to your business can help you stand out from your competitors.

How did you come to form NurturMe? 

I had the idea for creating a new and different type of baby food when I was pregnant with my first child and uninspired by the offerings in the baby food aisle. I thought there had to be a better option than bland tasting pureed food in bulky jars – like I was given as a child so many years ago!

How is your business unique from others that make organic baby food? 

The drying process in our certified organic baby food preserves nutrients in the foods that get cooked away in other food processing/preparing methods. It also enables us to package the foods in light weight paper sleeves that are portable and convenient for parents. By mixing the dried food with liquid, you can create a baby food puree for little ones – even using breastmilk! – but the foods can also be used in meals for older eaters. Add a pouch of NurturMe squash to mac n' cheese, and you've instantly given a nutritional boost to your finicky toddler's favorite meal!

How does nutrition factor into your business? 

NurturMe's nutritional advantage is one of the most important aspects of our foods. Drying fruits and veggies preserves nutrients and phytochemicals that are lost during heat-pasteurization and jarring/canning processes. Also, our foods are certified organic, all natural, and gluten free. 

How have you been able to merge commerce with sustainable business practices? 

In addition to offering nutritional advantages, drying fruits and veggies enables us to package our foods in more innovative and eco-friendly ways than the competition. All of our packaging is recyclable and biodegradable, with the exception of a thin foil lining that is used in our paper pouches. A carton of our foods is 100% recyclable, made with wind energy, and weighs considerably less than eight jars of food (which is the equivalent serving size of our competitors) when shipped. 

How is your product able to be at once both convenient and earth friendly? 

Our light weight paper pouches weigh less in mom's diaper bag – and weigh less to ship, which creates a smaller carbon footprint on our planet.

What can other manufacturers learn from your success? 

You can create something entirely new and different from your competitors; you don't have to try and beat each other at creating the same product!
 

In upcoming issues, we will continue to feature interviews with companies that are taking innovative steps toward the creation of sustainable products and services. If you are interested in telling us more about what your company is doing please contact Allison Bloom at allison@foodnutritionscience.com.

FOOD SENSE

Caroline Freedman
NurturMe owner and co-founder

NurturMe is the first and only certified organic, all natural and gluten free baby food made from nutrient-rich, quick-dried fruits and vegetables. Available in six flavors like plump peas and sweet bananas, NurturMe is available at many online retailers as well as select Whole Foods and Central Market stores. We talked to NurturMe owner and co-founder Caroline Freedman about how a sustainable approach to your business can help you stand out from your competitors.

How did you come to form NurturMe? 

I had the idea for creating a new and different type of baby food when I was pregnant with my first child and uninspired by the offerings in the baby food aisle. I thought there had to be a better option than bland tasting pureed food in bulky jars – like I was given as a child so many years ago!

How is your business unique from others that make organic baby food? 

The drying process in our certified organic baby food preserves nutrients in the foods that get cooked away in other food processing/preparing methods. It also enables us to package the foods in light weight paper sleeves that are portable and convenient for parents. By mixing the dried food with liquid, you can create a baby food puree for little ones – even using breastmilk! – but the foods can also be used in meals for older eaters. Add a pouch of NurturMe squash to mac n' cheese, and you've instantly given a nutritional boost to your finicky toddler's favorite meal!

How does nutrition factor into your business? 

NurturMe's nutritional advantage is one of the most important aspects of our foods. Drying fruits and veggies preserves nutrients and phytochemicals that are lost during heat-pasteurization and jarring/canning processes. Also, our foods are certified organic, all natural, and gluten free. 

How have you been able to merge commerce with sustainable business practices? 

In addition to offering nutritional advantages, drying fruits and veggies enables us to package our foods in more innovative and eco-friendly ways than the competition. All of our packaging is recyclable and biodegradable, with the exception of a thin foil lining that is used in our paper pouches. A carton of our foods is 100% recyclable, made with wind energy, and weighs considerably less than eight jars of food (which is the equivalent serving size of our competitors) when shipped. 

How is your product able to be at once both convenient and earth friendly? 

Our light weight paper pouches weigh less in mom's diaper bag – and weigh less to ship, which creates a smaller carbon footprint on our planet.

What can other manufacturers learn from your success? 

You can create something entirely new and different from your competitors; you don't have to try and beat each other at creating the same product!
 

In upcoming issues, we will continue to feature interviews with companies that are taking innovative steps toward the creation of sustainable products and services. If you are interested in telling us more about what your company is doing please contact Allison Bloom at allison@foodnutritionscience.com.