The Food Journal and Food, Nutrition & Science

An alliance between The Lempert Report and The Center for Food Integrity

Prescott Frost Beef

Prescott Frost Beef


December 25, 2011

Prescott Frost is the great grandson of world-renowned American poet Robert Frost. In 1996, Prescott took over a farm in Central Illinois that had been in the family for over a century. He began the process of converting the 920 acre farm to organic practices, eventually adding Murray Grey cattle to eat the grass on his resting fields. Looking for more land and the perfect environment to raise grass fed beef, Prescott moved his family’s operation to the Sandhills of Nebraska in 2008. There, he focused exclusively on raising 100% grass fed organic meats. We talked to Prescott Frost about the importance of bringing sustainable ranchers and farmers together to produce a wholesome product. 

What convinced you to switch from farming organic corn and soybeans to raising beef cattle?

We were searching for a more sustainable operation that didn't involve inputs such as petroleum from tractors. Grass farming is a perma-culture; we use the cows to harvest, fertilize, spread seed and turn the soil so we never have to rip it up. My partner, Rick Calvo, and I knew that the best place to raise organic, grass fed, grass finished cattle were the Sandhills of Nebraska. On our organic farm in Illinois, the cows were sinking in the mud. It didn't take much convincing since we knew where to raise the healthiest, best tasting cattle in the United States.

How have you been able to merge commerce with sustainable business practices? 

Unsustainable business practices lead to business failure in the long run. If we continue to destroy our planet at this rate, nothing is going to grow, no animals will be able to graze and we will realize too late that years upon years of pesticides and feed lots was the worst thing we've ever done to the earth and to our personal health.

How is Prescott Frost Beef unique from others that raise an organic beef product?

There are two main ways that we are different: we're 100% USDA-certified organic, grass fed, grass finished and our beef comes from the Sandhills of Nebraska. Many consumers do not realize you can call beef "grass fed" even if it is grain or corn finished, which is done to rapidly add fat at the end of the cow's life, and you can call beef organic even if it is raised on corn. Our cattle eat their natural food: grass, as well as organic clover, legumes and plant life that they instinctually know to eat. The open salad bar meal approach makes for the healthiest animals and the best tasting beef. These cows live a great life for all three years they graze in the Sandhills.

What are the benefits of returning to traditional grass farming for cattle?

The move away from industrial farming is better for health, taste, animals and environment. I raise solar beef, with cows that graze on naturally growing grasses that grow from the sun and are fed from the aquifer; the cows being feed corn rely so heavily on petroleum that the environmental impact is staggering.

What's the future of Prescott Frost Beef? Where do you think you'll have the biggest impact?

We plan to continue our work with those in the industry who most appreciate these types of products. Heightening awareness of sustainability and how we can fix our broken food system is our most important mission. On the product side, we are looking to expand our organic meat offerings. More on that in 2012.


In upcoming issues, we will continue to feature interviews with companies that are taking innovative steps toward the creation of sustainable products and services. If you are interested in telling us more about what your company is doing please contact Allison Bloom at