The Food Journal and Food, Nutrition & Science

An alliance between The Lempert Report and The Center for Food Integrity

Renewable Choice Energy

Renewable Choice Energy


July 25, 2010

Renewable Choice Energy is a leader and partner to hundreds of businesses and green builders, and thousands of residential customers across the U.S. Recognized for creating impactful initiatives for clients and partners, Renewable Choice helps businesses understand and reduce their carbon footprint with renewable energy and clean technology solutions. We spoke to Quayle Hodek, Founder and CEO of Renewable Choice Energy, about the importance of taking responsibility for your environmental impact.

How did you come to form Renewable Choice?

We formed Renewable Choice Energy to give consumers and businesses a choice about how electricity is produced, and to help fund new renewable energy projects, primarily wind farms across the U.S.
Why is the funding of renewable energy development important to businesses? And more specifically, why is it important to the food industry?

Supporting renewable energy development is a very beneficial and widely accepted way to take responsibility for your impact on the environment because it reduces carbon dioxide pollution, reduces our dependence on fossil fuels, sets an example for other businesses and customers, and demonstrates to government leaders and the media that renewable energy is a priority. Those in the food industry generally rely heavily on automated processes and refrigeration that use a lot of electricity, not to mention requiring extensive shipping. This makes it especially important for those in this sector to support renewable energy development to reduce their impact of doing business.

How have you been able to merge commerce with sustainable business practices?

We’ve grown successfully because families and individuals have let businesses know that they care about sustainability and want to support companies who make it a priority to be greener. Being greener also means using fewer resources, which means saving money – money that can be put towards improving products and services, and increasing stakeholder benefits. Sustainable business practices are just plain good business. An example I’d offer is that of a food supplier who wants to meet supply chain sustainability requirements and reduce costs. The first thing they’ll need to do is measure their impact. By measuring things like energy use and production waste, a food supplier will begin to see opportunities for reducing that energy and waste which will save them money in electricity, fuel, raw materials, shipping, and waste disposal, etc. Combine this with the reduction the company will see in its contribution to greenhouse gas emissions and landfill waste, and you’ve got a recipe for commercial and environmental success. Now, add to that a happier retail buyer at a large chain like Walmart, and you’ve got a food vendor that is much more competitive in the marketplace and poised for greater growth and success.

How is your business unique from others that are offering to reduce environmental impact with credits and carbon offsets?

While our company is a leading supplier of wind power, Renewable Choice is unique in that we provide full service sustainability solutions to a variety of sectors, especially retail chain suppliers faced with challenging sustainability requirements like those set forth by Walmart. In fact, we’ve become a leading provider of greenhouse gas measurement and reporting services to Walmart suppliers, including those making food products, since the retailer launched their Supplier Sustainability Assessment in 2009. Over the years, we’ve developed a unique expertise in measuring our clients’ impact, helping them reduce it, and then communicating their initiatives effectively to customers and other stakeholders. We’ve won awards for innovative outreach like the programs we’ve done with Whole Foods Market, Performance Bicycle, Vail Resorts and others that have helped grow business and consumer awareness of renewable energy and sustainability as a whole.

What can retailers learn from your success?

It’s very important that we as business leaders act as stewards of our environment, but sustainability isn’t just about doing what’s right for the planet. It’s also about doing what’s right for your business and for your customers. Sustainability fosters success on many levels.


In upcoming issues, we will continue to feature interviews with companies that are taking innovative steps toward the creation of sustainable products and services. If you are interested in telling us more about what your company is doing please contact Allison Bloom at