The Food Journal and Food, Nutrition & Science

An alliance between The Lempert Report and The Center for Food Integrity

Carbon Footprinting

Carbon Footprinting

Shoppers and Trends

May 25, 2008

Carbon Footprinting
The purpose of carbon footprinting is to give individuals, as well as organizations, a way of putting into perspective the impact they have on global warming. As more and more retailers, manufacturers and consumers go “green," carbon footprinting reporting on foods could become a useful tool for shoppers, a positive marketing point for more “green” food manufacturers and retailers, and an overall way of encouraging environmental awareness.
In last month’s issue of Food, Nutrition & Science, we asked our readers what type of carbon footprint rating they would like to see on foods.  Forty-seven percent said they would like to see “numerical ratings," and 10% said they would like “letter ratings.” Eight percent said they preferred “icons depicting air travel," and six percent said they preferred “icons depicting truck travel.” A surprising 30% said they preferred “no ratings." Perhaps those 30% represent opportunities for retailers to provide more awareness, resources, and alternatives to their customers for going “green.”