The Food Journal and Food, Nutrition & Science

An alliance between The Lempert Report and The Center for Food Integrity

Nutritional Ratings

Nutritional Ratings

Shoppers and Trends

October 26, 2008

As use of the Nutrition Facts Panel declines, food manufacturers and retailers are placing their own logos and nutritional ratings on packaging. In last month’s quick poll, we asked our readers which one they feel will help consumers most. Here’s what we found:

Created by the American Heart Association to certify foods that are low in saturated fat and cholesterol, The Heart-Check Mark was the number one answer, with 20% of the votes. Coming in second with 13% of the votes was the Overall Nutritional Quality Index (Yale), which takes into account 30 different nutritional qualities and scores products from 1-100. A close third at 12% was Kellogg’s Nutrition At A Glance, which uses Guideline Daily Amounts to show what’s in a serving and how much it contributes to the daily diet. Based primarily on FDA nutritional authoritative statements, Pepsico’s The Smart Spot received 10% of votes, while The Whole Grain Stamp (Whole Grain Council) received nine percent. Guiding Stars (Hannaford), Sensible Solutions (Kraft), and Eat Smart and Drink Smart (Unilever) each received eight percent of votes, and Nutritional Highlights (General Mills) received seven percent. Coming in last place with five percent of the votes was The 3-A-Day Logo (National Dairy Council).