The Food Journal and Food, Nutrition & Science

An alliance between The Lempert Report and The Center for Food Integrity

Triscuit and the Home Farming Movement

Triscuit and the Home Farming Movement

Garden to Table

May 29, 2011

A growing focus on local food and sustainable farming is leading more and more consumers to plant in their own backyard. The home farming movement is flourishing, with over 100 million U.S. households spending more on vegetables and fruits for their garden in 2010 than they did on lawns, trees, shrubs and flowers, says a recent report from the Garden Writers Association.

Whether people home farm on a windowsill, in their own backyard garden, or in the community in a plot shared among neighbors, snack powerhouse Triscuit has now made it their goal to help home farmers of all kinds succeed with a great harvest. As part of their Home Farming initiative, Triscuit has created a social network for home farmers online, where people can learn more about creating their own farm. Additionally, they are providing plantable seed cards on 8 million boxes of Original and Reduced-Fat Triscuit. Triscuit recently kicked off the growing season with planting events and Urban Farming ground-breakings on April 12, their first-ever Home Farming Day celebration. 

“Over the last few years, we’ve seen a real resurgence of interest in Americans growing their own food. With Home Farming, our mission is simple: to help make it possible for everyone, everywhere to discover the joy of growing their own food. Home Farming celebrates simple, real foods and people getting connected with the earth. And that’s very close to our values at Triscuit,” says Leslie Waller, Triscuit Brand Manager.

Triscuit has also teamed up with Urban Farming, a non-profit organization that takes unused spaces and transforms them into a source of food for the neighborhood. Together, Triscuit and Urban Farming planted 50 community-based home farms in 2010, and are expanding that number to 65 community-based home farms in 20 cities in 2011. Turning unused land into a source of food for those in need in their communities has become one of the major benefits of the program.

Urban Farming works closely with local residents and community groups who volunteer to maintain the community-based home farm and can take the fresh harvested food home to their families or donate it to a local food bank. They have helped Triscuit identify areas where there is both a clear need and a desire in the community. And those sites are predominantly in food deserts – those areas where people have limited access to fresh food.

“This year, we added another element to make Home Farming accessible to more people. We are collaborating with the Department of Housing and Urban Development (HUD) to identify sites for five community-based home farms in Chicago and Los Angeles, which will provide fresh vegetables and herbs to those living in low-income housing. These five farms are part of the 65 community-based home farms Triscuit and Urban Farming are creating together,” says Waller. “Triscuit’s work with Urban Farming helps create an opportunity for people to become home farmers in their community.”

From Michelle Obama’s White House garden to the consumer’s backyard, home farming is here to stay – and for a variety of great reasons. According to the National Gardening Association, 58% of people garden because they desire better tasting food, 54% want to save money on their food bills, 51% want better quality food, and 48% want to know the food they grow is safe. And these are all reasons Triscuit can get behind.

“We want everyone, everywhere to be able to discover the joy of Home Farming,” says Waller.

Learn more about the movement at